Bigger means different

Four pro-competitive arguments in favor of Microsoft buying Activision Blizzard

Written by Joost van Dreunen, Bigger Means Different examines the proposed acquisition of Activision Blizzard by Microsoft and identifies four key benefits of the deal. It argues that the acquisition will improve competition in mobile gaming by adding a major player not reliant on mobile revenue, enable cross-platform play and content that is less dependent on proprietary hardware ecosystems, incentivize platforms to diversify monetization models beyond reliance on in-app purchases, and promote healthier industry practices through greater accountability. The proposed acquisition presents an opportunity to enhance competition, provide more choice for consumers and creators, and contribute to a more ethical and sustainable gaming ecosystem.