About the project

The advent and massive expansion of the Internet and planetary scale digital platforms has breathed urgent new life into the enduring, simple, yet profound, question that animates this project:

Have the media industries, individually and collectively, become more or less concentrated over time?

This project brings together a multidisciplinary team of more than 50 scholars and almost a dozen non-academic external partners to more consistently apply existing approaches and create new conceptual and methodological tools to address this question today.

Research object

Why study media concentration?

Growing Influence

As Google, Apple, Facebook, Amazon, Microsoft, Netflix, Baidu, Alibaba and Tencent influence grows, they are increasingly replacing the open, common protocols of the Internet with their own technical standards, a trend often referred to as “the platformization of the Internet”.

Changing Dynamics

The Internet and its governance are changing. As digital platforms aggregate and distribute media and cultural content, existing media groups are also becoming more platform-dependent, jeopardizing their own autonomy for uncertain benefits.

Rippling Effects

Changes over the last 50 years have led to redefinitions of the conditions that shape who gets to say and do what to whom on what terms, who benefits from access to the Internet, data, and privacy protection, and who will innovate, succeed, or fail–all with outcomes with profound effects on our daily life, economy, society and democracy.

Internet & Media Regulation

Scrutiny by scholars and policymakers alike of perceived “digital dominance”–effects on media and culture; “fake news”; privacy and data protection; among others–are driving calls for a whole new era of Internet and media regulation. Governments around the world are grappling with the repercussions of these developments.

Our Methodology


A Global Research Network

Our Researchers

Bringing together more than 50 of the world’s top researchers and almost a dozen policy, industry and civil society partners, the GMIC Project will assess the development and transformation of two-dozen digital and traditional media industries from 1984 until 2028 in almost 40 countries.

Project goals

Four Objectives

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