Paulo Faustino is a professor at the Faculty of Arts and Humanities at the University of Porto, and Director of the master’s in communication and management of creative industries. He is a member of CITCEM, a research Center, and a Senior Fellow at the Columbia Institute of Tele-Information at Columbia University. He is the Director of the master’s in communication and management of creative industries at Porto University. He is a member of the Executive Commission of the Opinion Council of RTP, and co-director of JOURNAL OF CREATIVE INDUSTRIES AND CULTURAL STUDIES – JOCIS. Paulo Faustino was Chairman of the International Media Management Academic of the International Media Management Academic Association- IMMAA. Co-president of the Public Service Media Division and member of the International Committee of the International Association for Media and Communication Research (IAMCR).