GMICP research has informed public advocacy around the proposed Paramount–Warner Bros. Discovery merger. A slide deck featuring GMICP data and analysis has been shared by the Future Film Coalition through the #BlockTheMerger campaign, helping frame the policy debate and public testimony.

Authored by Dr. Shawna Kidman and Dr. Andrew deWaard, this slide deck presents GMICP data and analysis on the proposed Warner Bros. acquisition and its implications for the media industry. It has been used in public advocacy around the merger, including in connection with Senate hearing testimony by Future Film Coalition director Jax Deluca, and the broader issue drew significant media attention through coverage of testimony from Mark Ruffalo and Noah Wyle.

Below is some media coverage of related testimony:

• Variety: Mark Ruffalo Blasts Paramount-Warner Bros. Merger at Senate Hearing

• The Wrap: Mark Ruffalo Slams Paramount-Warner Bros. Merger as Threat to ‘Democracy Itself’ at Senate Hearing

• Hollywood Reporter: The U.S. Has Been Losing Movie and TV Production for Years. Where Have Lawmakers Been?

• Variety: Adam Schiff Touts Federal Film Incentive to Counter Hollywood Job Losses

• Vulture / New York Magazine: Noah Wyle Testifies at Hearing on an Imploding Hollywood

• Deadline: “The News Is Broken”: Ex-CNN Host Warns Of Potential Pro-Trump State Media With Paramount-WBD Merger

• ABC7: Noah Wyle tells hearing hosted by Sen. Adam Schiff that TV and film production in US can be revived

• Associated Press: Noah Wyle tells hearing that ‘The Pitt’ shows TV and film production in the US can be revived